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- "Brand Value"-No matter where in the world you are and the situation you are in. You can always get paid money for your Rolex. It's a wearable security deposit, It's a wearable insurance policy. It's a wearable "Status" Symbol. This Rolex brand is rock solid and will always be luxury that you can wear knowing you wont lose what you put into it to buy it. Its not like buying a luxury car.
- "Investment"- You will not lose money in a stainless steel sport model Rolex the way it's looking historically. If you would have bought the James Bond model 5508 Rolex for $85 back in 1961... You'd be sitting on a gold mine, that watch as a complete original set could be worth as much as $310,000.
- "Dependability"- Being in this business over 30 years I've seen some Rolex watches in pretty rough physical shape we have had to make look new again, however they are very mechanically sound. If you service your Rolex every five years, the watch should last a lifetime and still keep amazing time.